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Case study 03Professional services

Phi Nguyen Law

An estate planning practice with nine California offices, built around booking a complimentary consultation.

phinguyenlaw.com

Industry

Legal / estate planning

Services

Website, IA, Content, Booking

Timeline

Team

Status

Live

Phi Nguyen Law — site screenshot

01 — About the project

Brief

Estate planning is bought on trust, and the practice needed to serve four distinct areas — wills and trusts, business formation, real estate, insurance plan members — across nine locations without reading as a directory.

What we built

We led with the attorney and the offer of a free 30-minute consultation, gave each practice area a page written in plain language, and repeated a single call to action — book a Zoom consultation — through the page. A client questionnaire collects the case detail before the call.

Where it stands

Live across nine California locations, with consultations booked directly from the site and a blog supporting search.

Phi Nguyen Law — detail
Phi Nguyen Law — detail

02 — Scope & stack

Deliverables

  • /Website design and build
  • /Practice area page system
  • /Nine-location structure
  • /Zoom consultation booking
  • /Client questionnaire
  • /Blog and SEO structure

Technology

WordPressCustom themeZoom bookingLead forms

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