Case study 03 — Professional services
Phi Nguyen Law
An estate planning practice with nine California offices, built around booking a complimentary consultation.
phinguyenlaw.com ↗Industry
Legal / estate planning
Services
Website, IA, Content, Booking
Timeline
—
Team
—
Status
Live

01 — About the project
Brief
Estate planning is bought on trust, and the practice needed to serve four distinct areas — wills and trusts, business formation, real estate, insurance plan members — across nine locations without reading as a directory.
What we built
We led with the attorney and the offer of a free 30-minute consultation, gave each practice area a page written in plain language, and repeated a single call to action — book a Zoom consultation — through the page. A client questionnaire collects the case detail before the call.
Where it stands
Live across nine California locations, with consultations booked directly from the site and a blog supporting search.


02 — Scope & stack
Deliverables
- /Website design and build
- /Practice area page system
- /Nine-location structure
- /Zoom consultation booking
- /Client questionnaire
- /Blog and SEO structure
Technology
Next project
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