Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are interchangeable terms but companies use both of them to boost the overall profitability. In certain areas, these two systems intersect, while in others, they are entirely interwoven. However, because their primary operations are so dissimilar, it is advisable for the companies to initially consider them as independent, stand-alone systems. Because when you examine the software separately, it becomes simple and easy to observe how the best ERP solution and CRM both contribute to increased productivity and sales.
So, if you are curious to know the differences between these two systems, spare some time and read this blog. Indeed, it is highly informative!
What is ERP?
In simple words, ERP is software that helps businesses to manage financial and operational activities. The ERP software industry is worth greater than $25 billion per year, and it is growing at a rate of 10-20 percent each year globally. That is why businesses can go far and beyond when they utilize ERP systems to fulfill their needs and expectations for future growth.
Features of ERP
- Quickly notify about the issues.
- Store business information
- Keep records of the recruitments.
- Helps to manage the supply chain processes.
How Does the Best ERP Solution Help Businesses?
Here’s a list of 3 significant ways the ERP enables you and your business to get the most out of it. Read carefully for a better grasp!
- Ensures Maximum Performance
The ERP solutions using Artificial Intelligence (AI) help you gain better insights into business processes to make better decisions and identify methods to improve productivity and performance in the future. If you are an entrepreneur who wishes to incorporate the best ERP solution for the progress of your company, reach out to the digital agency, Infinisys today.
- Enhances Operational Activities
Increases operational effectiveness by linking processes and data for optimal outcomes. In this way, employees work freely and swiftly to complete tasks from the start to the end by adding an extra layer of value to the organizations they operate for.
- Maintains Quickness of Businesses
Several ERP systems are designed to swiftly adapt to your expected business needs which allows you to anticipate and respond to any operational interruption or market shift. It is a modern solution that let your business grow among the competitors.
What is CRM?
CRM, in its most basic form, is a set of systems and processes for managing a company’s contacts with present and future customers. In fact, 74 percent of people believe that the use of a CRM system helps them to acquire more useful insights into customer information. It clearly shows that the system organizes, automates, integrates selling, and marketing strategies, and offers robust customer care.
Features of CRM
- Effectively handles marketing strategies.
- Support customer-centric approach.
- Increase lead generation process.
- Emphasizes generating sales and revenue.
How Does a CRM Software Work?
CRM systems work with their subsystems and modules that effectively maintain a good relationship with the customers. Discovering potential leads and prospects, nurturing them, and guiding them through the sales process to a successful transaction is the main function of CRM. Not just this, but also guarantees stable client relationships for the businesses to drive more repeated sales.
What are the Differences Between ERP and CRM?
The basic distinction between ERP and CRM systems is that they employ different strategies for increasing profitability. An ERP focuses on lowering overheads and the overall expenditure through automation.
While, on the other hand, CRM places a greater emphasis on sales to yield a good income. It serves as a storehouse for customer data, allowing stakeholders, to efficiently use that data and improve customer interactions. As a result, it improves customer loyalty and profitability regardless of a company’s size and structure.
Undoubtedly, both of these systems play an important role for organizations. Although the removal of such software will not harm the system’s performance, it will reduce the overall user experience.
Therefore, the major difference between them is one of the scopes. Before you choose one, spare some time to think about the basic needs and demands of your company. Then, pick any one or both to maximize your business stability.
Improve your Company’s Operational Capabilities With Infinisys!
Now that you know what are some of the differences between ERP and CRM, you should know that Infinisys offers the best ERP solution. Yes, you read it right! Because Infinisys know how to align your business processes with its needs and expectations. That is exactly what we accomplish for you. Give us a call at +1 929 284 2003 and treat yourself with the most recent upgrades that can govern your business.