If you are a business owner, your website plays a crucial role in your brand’s success. Professional Web Developers know how to do this the best way. There’s a lot to web designing. If you’re new to the field, you may get overwhelmed with the information on the internet and feel lost.

So we’ve put together a list of 7 vital elements of web designing for you to start your journey;

  1. Spacing your Images and Text

Images are larger than words on sites nowadays. Well-sized images and organized text result in a more practical reading tactic by grabbing attention. It involves the necessary spacing between the two design elements. If you use it right, it eventually shapes the brand’s image.

In a way, the image is the yin while the text is the yang. They may be different yet need each other to make your website feel balanced and whole.

While the space is like a border between the two, it just has to be in a reasonable preview so the user will adjust their viewing pace.

  1.  Utilizing Colors

Color is a major element of design that you should not ignore. A Professional web developer realizes this as a long-term fact. It gives a certain feeling and personality to your work. You can apply that to any other visual element related to your brand. Colors tend to influence our emotions and help to focus. Not only that, it works on promoting the cues for calls to action as well.

Color contrast is the key here because it helps influence how well the viewer perceives the information. When two colors contrast, it makes one of them stand out for the viewers to visualize faster.

  1. Using Images

Graphics with areas of solid color bring out message strings for the site visitors. The first thing for people to notice is visual cues rather than spoken words. For your customers and business, images will always remain a long-term investment. They make up most of the area of the website, resulting in the right balance of negative and positive space. You get to know the brand’s essence in a glimpse. And this simple and effective approach saves you from explaining several touch points separately. 

  1. Composition

The first thing to know is that the Elements of Composition are not the same as the Elements of Art. It’s a different concept. Composition is a combination of all elements. It helps design a website that attracts your target audience. 

Composition is like first envisioning your puzzle pieces, designing them, and then constructing the whole picture from one broader perspective of a message. Similar to how Scribebunny animators had to draw and then compile pictures into a moving animation.

  1. Responsive Design

Make sure to have a responsive web design to make it look good on all screen sizes. It often means changing the site’s layout by using minor navigation, small-sized images, logos, and increased font size, to name a few. The website’s content can flow freely across all screen sizes and resolutions using responsive design, and it will appear great on all your devices.

  1. Navigation

Navigational elements can exist in a site’s header or footer. One thing to keep in mind is to let it be all simple. Do not go overboard with animated effects and complex sub-navigation.

  • You can use directional arrows for users to help figure out the site easily.
  • Use a back-to-top button for a long page, and keep it on the lower right side of your page. Keep it small and stand out easily.
  • Let users control the scrolling, don’t make your page scroll automatically.
  • Always keep a footer navigation menu.
  1. Typography

Typography is the art of styling content in a printed way that is easy to process. It promotes a sense of individuality among the various other content you post. We’d suggest you have clean and bold typography for your website. For that, you need to;

  • Use appropriately sized text.
  • Black/grey typography per the background hues or image.
  • Use standard web fonts.
  • Have adequate space between the lines.

The Internet is a Vast World & Professional Web Developers can Help you Thrive!

Your website isn’t there just for show. It is there to help you generate leads, increase sales and grow your business. So make sure your site engages with your visitors in the right way. And remember, the relationship with your web designer will likely last as long as your business. So choose wisely!

To work with professional web developers, contact Infinisys. Our skilled experts are there to help you build the best website possible with the aesthetics your target audience would love.