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Case study 02E-commerce & inventory

Fefe Enterprise

A Pennsylvania dealership selling cars and aftermarket parts from the same storefront, with a filtered vehicle finder up front.

fefeenterprise.com

Industry

Automotive retail

Services

Website, WooCommerce, Inventory search

Timeline

Team

Status

Live

01 — About the project

Brief

Two businesses share one brand: used-car sales and an accessories shop. Buyers arriving for a vehicle and buyers arriving for engine oil need different journeys without the site splitting in two.

What we built

We put a multi-field vehicle finder — body style, make, model, trim, year — at the top of the home page, gave the parts shop its own product category tree, and ran deal modules and an enquiry popup across both so a lead can be raised from anywhere.

Where it stands

Live with inventory across two locations, a working accessories store and enquiry capture on every page.

02 — Scope & stack

Deliverables

  • /Website design and build
  • /Vehicle finder with filtered search
  • /WooCommerce parts store
  • /Deal and promotion modules
  • /Enquiry popup and lead forms
  • /Two-location inventory structure

Technology

WordPressWooCommerceElementorCustom vehicle filters

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Phi Nguyen Law

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