Case study 06 — E-commerce & inventory
Rich Rides
A Houston dealership built around approval-first financing, with inventory browsable by type, price and payment.
In staging
Industry
Automotive retail
Services
Website, Inventory system
Timeline
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Team
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Status
In staging
01 — About the project
Brief
The dealership's pitch is credit, not cars — first-time buyers, challenged credit, past repos. The site had to make the $100/100% approval program the headline while still carrying a full inventory of 60+ vehicles.
What we built
We built a custom vehicle catalogue with sedan, SUV, truck, coupe and van sets, price-band browsing from under $10k to $50k-plus, and per-vehicle mileage, fuel and was/now pricing — then wrapped it in the approval program and an appointment booking.
Where it stands
In staging with the full inventory loaded, category and price-range browsing working, and appointment capture in place.
02 — Scope & stack
Deliverables
- /Website design and build
- /Custom vehicle inventory system
- /Category and price-range browsing
- /Vehicle detail templates
- /Appointment booking
- /Financing program messaging
Technology
Next project
24-Hour Door National