An app is only as good as its features. These mobile app features, their concentration, and complexity can make or break your mobile app’s user experience, especially when over 5 million other apps and mobile app features are available on the market (Android and iOS added).
Adding to this story, only user-centric mobile app features survive the competition, regardless of how many other mobile app features they offer. This mobile app features discussion boils down to five critical considerations for the success of mobile apps:
- Apps succeed when they provide value, determined by the user experience rather than the number or complexity of mobile app features.
- The user experience is a synthesis of utility, simplicity, speed, security, and flexibility, with utility being the highest priority. Nobody wants to use an app that is quick and flexible but does not serve its purpose.
- By striking a strategic (and profitable) balance between the factors above, successful apps provide the best user experience possible. Businesses must prioritize these factors based on the pain points of their target audience to maintain utility throughout the customer journey.
- Because utility is the most critical consideration, the app’s core functionality (the two essential features) should adhere to the Mutually Exclusive and Collectively Exhaustive (MECE) Principle.
- An app should be modern, adaptable, and add value to the collection. The eight other features that meet the MAYA criteria must be based on value addition and innovation.
Here is a list of the seven most popular mobile app features that are improving the user experience. Popular apps include all of these characteristics.
1. Data Caches And Personalization
Fifty-eight percent of people prefer businesses whose apps and websites remember previous behavior.
Based on the core functionality of your app, you must be collecting user data in some way, for some reason. Adding personalization features can help you make better use of this data as people are more likely to buy from brands whose apps send them personalized recommendations, according to 63% of respondents.
For your app to be successful, you must enable data caches, store as much as your app can on local device storage, process that data, and send personalized recommendations, regardless of whether you are selling a product or service, offering in-app purchases, or capitalizing on sponsored advertisements.
Ad personalization is currently available on Facebook and Instagram, with users able to opt-out if they desire.
2. Push Notifications
This is an excellent mobile app feature used for sending out personalized recommendations. Whatever your app’s core functionality is, you can use push notifications to engage your users in one way or another.
3. Signup for Guests
Signups necessitate personal information such as email addresses, mobile phone numbers, and, in some cases, addresses. While submitting personal information can help businesses with data analytics and improvement. However, 70% of users are concerned about their information being used without their permission. Keeping that fact in view, this mobile app feature can be helpful to enhance the trust factor among users.
4. Factor Authentication (FA)
FA is an additional layer of security that is critical for apps that store or process sensitive payment information such as credit card numbers or Google Pay credentials. When a user attempts to perform an activity or make a payment, the app sends and verifies an OTP in one of the alternate platforms.
Two Factor Authentication provides security and is ideal for apps that include an eCommerce marketplace and in-app purchases.
5. Offline Mode
Offline mode is one of the most beneficial mobile app features you can include in your app. This is because users browse apps on the go – at their workplaces, in vehicles, during hospital emergencies, and so on – offline mode can help you engage your audience – without the internet.
6. Coverage Across Platforms
While developing cross-platform applications is profitable for businesses (due to a more extensive user base), it provides an excellent user experience and is more relevant now than ever. People are rapidly switching between Android and iOS devices, according to community surveys and polls.
7. Various Payment Options
Providing multiple online payment options can increase the adaptability of your mobile app. For example, consider two apps with the same core functionality, but App A has two additional payment gateways (say, Stripe and Google Pay) while App B does not. From a logical standpoint, app A will be preferred by a certain number of users due to the various payment options. This feature is handy for free apps that offer in-app purchases and premium memberships.
With a massive increase in mobile applications, the number of mobile app features is also increasing. The crux is to make the features easy to use for the customers. To get the best mobile app features for your business’s mobile app, consult InfiniSys – a leading mobile app development company, to take your business to new heights.