Does your business need cross-platform app development?

The increase in the growth of mobile app development services has led to a promising future for cross-platform apps. With its fast-growing pace, in the following years ahead, we all can expect to see some fruition.

According to studies, users spend about 4.2 hours per day (on average) on applications. Because of an increase in the popularity and demand for mobile phones, many businesses are in line and striving to provide their users with the best experience possible. But the current era is about diversity, be it marketing techniques or operating systems.

Cross-platform app development aka hybrid app development is one famous and trending method of mobile apps. The approach provides business incentives of saving resources while also maintaining app compatibility of different platforms.  

Let’s dive in and see what cross-platform is and why do businesses of today need app development.

What Is Cross-Platform Development?

Cross-platform development is the art of developing and creating mobile applications that are accessible for multiple platforms like iOS and Android. Mobile app development services use a common phrase of “developed in one, utilized for all” as it is developed through a single codebase.

The term cross-platform will be much easier to understand when compared to native development. Native apps are created for specific platforms like iOS or Android. Whereas, cross-platform works on a model that you don’t think twice before using on any platform. Take Skype, Pinterest, Instagram, Tesla, and Google Ads as some popular examples of cross-platform.

So, the question is, does your business need a viable cross-platform app development? Well, yes! For exponential future growth and for maximizing your profit, it would be a good step. Let’s learn how cross-platform can benefit you.

One Codebase

As mentioned before, cross-platform development requires only a single code for various operating systems. With less investment of time and effort, it gets easier to handle digital operations. It saves resources and creates a huge influence on the decision-making process of a business. Additionally, a single codebase is an efficient way to upgrade the code for different operating systems.

Reduced Workload

The cross-platform is a great way to reduce workload. The developers who have complete knowledge of both platforms can resolve all the minor and major issues in a glimpse. Though both iOS and Android are entirely different, developers merge and create dynamic apps which work on both platforms. Hence, reducing efforts and workload.

Cost-effective and Faster Deployment

Cross-platform is a great option for entrepreneurs and startup owners as reaching out to the initial customer base requires massive targeting. It also includes user interface features and platform-specific stores to increase the efficiency of cross-platform applications. A small app with a handful of functions may cost you from $5,000 to $10,000, but the feature-packed project will require a lot more.

Moreover, the company saves its finance by hiring only one developer for both apps rather than two separate app developers. Their development in a single codebase also helps in saving time and energy.


Of course, iOS and Android have different UI, but when it comes to UX, mobile app development services emphasize consistency. Consistency matters more than how applications are designed and how do they look on a particular platform in comparison to another. However, if you want your app to look and work equally great, regardless of the device, go for a cross-platform approach.

Broader audience

When you are in the initial stages of mobile applications, it might be a risky decision to go on with one platform. However, it’s not always clear whether you should target Android or iOS. If you go for one platform, there is a risk that you might end up losing many opportunities.

This is where cross-platform will help you by enabling your reach to a wide audience. It gives you enough time to analyze which market will bring profits to your business.

Time-to-market advantage

Cross-platform does not require a large workforce or team for its operations. Another benefit is that it requires just one team for its functioning. This makes the process easier to manage and synchronize. The process becomes smooth and decreases time-to-market.

Simplified maintenance

Working with native apps consumes a lot of time and finance in maintenance. Additionally, you will have to fix bugs or add updates for both versions of the application. Such measures will require the need of two different teams. Thus, increasing your expenditure.

However, the cross-platform approach will save you from such annoyance and hassle. Their single codebase will make it easy for you to maintain them.


Today, the cross-platform app is concerned as worthy of making mobile app development services simpler and easier. It is a lot better to have a cross-platform than to have different applications.

Cross-platform provides you with a much faster technology at a low cost and it is easily accessible and quick. A thing today every business is craving.

In a nutshell, it would be an efficient decision to develop a cross-platform application and enjoy technological development like Xamarin, PhoneGap, etc.

At InfiniSys, a team of experienced cross-platform app developers has their expertise in tools and other various segments of the mobile application. They keep themselves updated regarding future knowledge and upcoming trends. What else do you need to start?

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