M-Commerce Trends and Stats in Today's Growing Era

M-Commerce Trends and Stats in Today’s Growing Era

If you are amongst the 6.4 billion smartphone users worldwide, you know how the device can perform technical and routine tasks. People use phones for photography, emails, calls, and social media scrolling. But thanks to M-commerce service providers, we can do a lot more now.

People are actively using their smart gadgets for food deliveries, online transactions, and online shopping. Since the last few years, there has been an exponential rise in the popularity of Mobile Commerce (M-commerce), provoking businesses to take a shift.

Since m-commerce is predicted to take over e-commerce soon, here are some trends and stats you need to cope well with during the shift.

1. Intelligent Chatbots

The 21st-century businesses are all familiar and prepared with innovative high-end technology. It saves up their 30% cost in customer support using AI-powered chatbot technology. These chatbots are an efficient way to provide consumers with the best quality services and are a great way to optimize resources.

Chatbots are programmed with enough potential to answer the queries of customers 24/7. More importantly, they help them find their desired products, guide them with their orders and also solve their minor issues.

They talk like humans, giving you not even a single clue that, at the other end, there is a well-programmed robot who is answering your questions and solving your problems. The human-like communication makes it easy for the customers to interact and to put forward their issues. Users are also provided with a personalized experience and these bots tend to keep them engaged.

2. Progressive Web Apps

The advancement of cell phones gave exponential growth to M-commerce service providers, leading to the rise of web applications. Progressive web app technology enables users to install a website on their cell phones and use it as an app.

Interestingly, these apps provide users with high-end features and professional functionality like offline access, short loading time, push notification, and instant updates. Additionally, customers are free to install any application from a website and can use it through their device’s home screen.

PWA takes less storage space as compared to its alternatives. Hence, making it easy for the users to avail themselves of its benefits without adjusting the storage.

One of the best features of PWA is that it works perfectly even with a poor internet connection. That makes it trustworthy and provides an enriched experience to its users.  

3. Voice Commerce

There was a noticeable rise of 11% in the number of people using voice assistants between 2018 to 2020 in the US. Voice commerce is the usage of virtual assistants to order online products, for example, Alexa, Google Assistant, Siri, or Microsoft Cortana.

Features like these in the smartphone made it easy and accessible for the users to fulfill their desire and wants of products and services.

“Hey Siri, find me a new pair of shoes.”

Siri (a virtual assistant) is going to provide you with the best results of how to buy your preferred shoes and from where you should buy them.

It is quite convenient for the users to shop conversationally while for businesses, it is an effective source of growing customers.

  • Because of Voice Commerce,
  • Customers utilize 3x more time on voice commerce for online shopping.
  • Around 31% of smartphone users use voice search once a week.
  • The estimated voice recognition market will reach $27.16 billion by 2026.
  • Around 71% of consumers favor voice search instead of typing.

4. Augmented Reality (AR)

Augmented Reality allows smartphones to exchange and add digital content into the real world. Undoubtedly, it sounds more like a science fiction novel or a movie, but the technology of today has proved its worth and acceptance.

It seemed impossible a few years back but not today. IKEA uses AR to facilitate their customers visualize the furniture look.

There are many benefits of AR. It allows customers to spend time with the products, and evaluate the offering confidently. Furthermore, the users learn the features better before even making a purchase.

AR is growing at a fast pace and it is expected to reach $15.5 million by 2022, providing a boost to customer experience and changing the concept of shopping.

5. Instant Checkouts

Smartphones have made the world more accessible with enough features that everything is at our fingertips.

Thanks to M-commerce service providers, we can perform instant checkouts just through our cell phones. Payment applications like Apply Pay, PayPal, and Google Pay have made it easier for users to perform transactions easily.

We all know how annoying it is when we have to re-enter our card details to buy. Well, not anymore, because m-commerce site has made customers’ journey easier. Now they are just a tap away from performing their routine cash transactions.

M-Commerce with InfiniSys

Mobile commerce growth has no signs of stopping in 2022 or the years ahead. Making it vital for every business to change according to customers’ needs, providing them with ease.

The retail m-commerce revenue in the US surpassed up to $360 Billion in 2021. And it is expected to grow $710 Billion by 2025.

It is much easier to build reliable and quick solutions for m-commerce with InfiniSys. The one-time solution provides your customers with secure, one click-ordering, voice shopping, interactive chatbots, and quick online transactions. 

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